Dior Saddle Bag: Officially 2018s most popular handbag

Every so often, a product becomes so cult that wearing it at the same time as your friend/colleague/mum isn't embarrassing but, rather, a bonding experience. E.g. the Nike Air Max, or Gucci logo belt.

This season, unfortunately for our pursestrings, the piece everyone is bonding over is the Dior Saddle Bag.

Ringing in at a healthy £2,100, it's one for the devoted fashion fans.

According to global fashion search platform, Lyst, the nostalgic piece has become the hottest women's product (not just handbag!) of the last financial quarter.

Having gone big on a social media campaign, on July 19 - the day it re-launched - over 100 hugely popular global influencers posted an image of themselves modelling the bag.

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Dior has brought back its iconic saddle bag

From Carrie Bradshaw to Paris Hilton, Dior’s iconic Saddle bag was seen on the arms of every ‘It’ girl going – both real and fictional – in the late '90s and early ‘00s. The last few months has seen something of a revival in people carrying the vintage tote, so much so that Dior has actually decided to bring back the design.

As part of it’s autumn/winter 2018 collection, which was shown in February, Dior presented the bag in a number of different styles including in the signature Dior logo print, a few in simple black leather and a number of 70s-inspired patchwork and beaded styles. They all featured the iconic gold ‘D’ charm hanging off them.

The bag was initially introduced under John Galliano's direction back in 1999 and quickly rose to prominence after being seen on the arm of 'It' girls including Paris Hilton and Beyoncé. It was of course, perhaps most notably, also carried by Sex and the City's Carrie Bradshaw on a number of occasions (the ultimate honour for any '90s accessory).

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