Socially-distanced front rows, models walking runways in forests and watching catwalk shows from home: as with so much in 2020, London Fashion Week this season is like nothing that has come before.
Just weeks ago, many designers were preparing to present their spring/summer 2021 collections to press, buyers and influencers in venues across the nation’s capital, but following newly reintroduced coronavirus measures that limit social gatherings to six people, and with cases of Covid-19 rising, most designers have had to re-evaluate – and quickly.
This season, six months after the UK went into lockdown, the fashion industry is still battling with adversity but nothing like a pesky pandemic could lead to something as unprecedented as fashion week being cancelled, so the show must go on.
But how, exactly, does fashion week take place during a pandemic? And what is it like to attend?
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