WTF is happening in the fashion industry right now?

 

Dries Van Noten, SS2019

WTF is happening in the fashion industry right now?

Who’s gone bankrupt? Will fashion week ever return? And what does Jeff Bezos have to do with it all?

Fashion, you may have heard, is having an existential crisis. The coronavirus pandemic has left the industry on lockdown and facing an uncertain future: from fashion week and international travel (cancelled for the foreseeable), to the creation of collections, and how – or where – they’ll be sold. 

A lot of the issues and concerns that the pandemic has brought to light were preexisting: there’s just a second to stop and think about how to actually address them now. “This is an opportunity for all of us to look at our industry and look at our lives and to rethink our values and really think about the waste and the amount of consumption and access that we all, and I include myself, have all indulged in,” Anna Wintour said when discussing the state of the industry on Naomi Campbell’s YouTube channel. “We really need to rethink what this industry stands for.” 

And, so far people are trying to do just that – whether reexamining the role of influencers or trying to reduce carbon footprints. Here, we break down the most important takeaways from the chaos, but whether meaningful change will come from this pandemic remains very much TBC. 

Article here