We all know that Stella McCartney is committed to creating fashion that is as sustainable as possible. Not only has she never used fur or leather in her collections, she also invests in new technologies and works alongside conservation charities to protect the environment. In fact, there’s even an entire ‘Sustainability World’ section on her official website – a page dedicated to explaining all the ways her label is committed to sustainability, and providing information on initiatives she supports.
This combination of ethics and innovation is written across her AW18 collaborative collection with adidas. Aesthetically, McCartney chose to experiment with flashes of animal print, arresting streaks of colour and structured silhouettes, creating a new twist on sportswear staples.
Most importantly, the range is designed for anybody to wear. To highlight this, Dazed enlisted the skill of photographer Dean Davies and tapped a diverse cast of models to show off the collection in some distinctly non high-fashion surroundings. There’s an effortless beauty to the laid-back photos, all of which contrast the eye-catching collection with natural backdrops. Who knew an orange puffer could pop so hard against a chainlink fence?
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