Friday, 28 September 2018

The Unstoppable Rise of 'Trash' Fashion


There are some mysteries we may never solve. Is there intelligent life on Mars? What happens in the Bermuda Triangle?

And: Who buys $535 beat-up sneakers held together by duct tape?

That last question was bitterly posed last week on Twitter, when a screenshot of the “Superstar Taped Sneaker” by Italian designer Golden Goose went viral. The (now sold out) kicks were dirtied, tattered, and seemingly held together by adhesive.

In a viral tweet, comedian Christine Sydelko wrote, "there are people in the world wearing plastic bags as shoes because they can't afford any but these HIDEOUS things are selling for $500 the fashion industry is truly so fucking stupid." Others were quick to agree, accusing the line of appropriating poverty.

If this story sounds familiar, it’s because the same thing happened in 2016. After its "Distressed Superstar Sneakers" earned the internet's ire, Golden Goose stood by its design. Reps for the line told Us Weekly they were inspired by “West coast skater culture.” (Golden Goose did not respond to The Daily Beast's request for comment.)

Of course, Golden Goose is not the first, or last, line to profit off of undone, beat-up, or otherwise purposefully damaged clothing. Both high and low end labels churn out pieces that make their fan base look like they just fell down a garbage chute and lived to tell the tale.

Read more here