Balenciaga is selling a £140 80s inspired scrunchie

£140 scrunchie

From shoulder pads and mirrored shades to froufrou ruffles, fashion is chock-full of 80s inspired trends right now.

But, just when you thought we’d reached peak comeback, another retro revival is steadily trawling its way into the mainstream.

Enter, the hair scrunchie.

On the cusp of a major return to the fashion fold, like most trends this one started with Demna Gvasalia, the creative director of Balenciaga, and head designer of Vetements.

To accompany its resort 2018 collection, Balenciaga tied back models’ hair with scrunchies - or ChouChou Bracelets as they are otherwise known - in shades of hot pink, yellow, azure blue and black.

A luxury accessory that you can wear bunched around your wrist or in a ponytail, this 80’s throwback could be yours.

But, like most ordinary items that have been elevated by the high-end, it doesn’t come cheap.

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