Think Soho's Carnaby St, think peacocking tailors and epoch-defining musical moments from the Swinging Sixties onwards. Jimi Hendrix shopped on it, Paul McCartney met his first wife Linda at a bar just off it and The Jam even wrote a song about it.
Stands to reason, then, that another of the bands most closely connected to the Carnaby's broad musical history, The Rolling Stones, will be opening their first ever “flagship store” on the street on 9 September.
Titled “RS No. 9 Carnaby” the entirely black (save for occasional fleshy flashes of the band's John Pasche-designed “Tongue and Lip” logo) shop will be positioned at 9 Carnaby Street, and will play host to a range of specially designed Baccarat glassware (obvs) in addition to a wide array of Stones memorabilia.
Most tantalising from our perspective, however, is that the store will also feature a brand new dedicated menswear collection, which will include raincoats designed in collaboration with Swedish brand Stutterheim (whose rubberised macs are things of minimalist beauty) alongside scarves worthy of Keith Richards's own wardrobe from cult Japanese brand The Soloist – in addition, of course, to all the moody band tees you could throw a three-quarter-drunk bottle of Jack at.
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