Misguided accused of ripping off independent designer's swimsuit

 

DestinationSwimwear's £65 swimsuit

MISSGUIDED has been accused of “blatantly” copying the design of black-owned business with one of their latest swimsuits.

The fashion retailer was branded “beyond lazy” by furious shoppers, who spotted similarities between their design and that of independent label, DestinationSwimwear.

Fans of the brand also pointed out that Missguided claim to stand for “diversity and equality”, while appearing to have taken inspiration the work of DesintationSwimwear’s black owner, Racquel Simone.

Missguided today said they “strongly deny” the allegation and “no element” of the DestinationSwimwear look was used in the design, which Missguided say they began putting together in March 2019.

Photos posted online show the resemblance between Missguided’s £10 Orange Leopard One Shoulder swimsuit and DestinationSwimwear’s £60 “Palm Springs” suit.

Misguided's £10 swimsuit

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