Online shopping has drastically changed the way consumers shop and return unwanted items.
Whereas before they’d have to physically go back to the store at which they made their purchase in order to acquire a refund, now they can simply head to the post office or a local courier service, often with the option to send returns for free.
This has also enabled more people to become “serial returners”, a term that refers to those who frequently buy large quantities of clothing in bulk, wear them as they go about their everyday lives and then return them, receiving every penny of their money back.
Following recent research conducted by resource planning platform Brightpearl, 45 per cent of retailers in the UK, including Asos and Harrods, have said they’re going to start blacklisting consumers who they’ve discovered are regularly returning worn items of clothing.
Asos stated that it’s been forced to occasionally check its customers’ social media accounts when the retailer’s security teams have noticed a suspicious pattern of returns.
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