Burberry Check: This Classic Plaid is back in Fashion Again

Sistren in the Vivienne Westwood & Burberry campaign photographed by David Sims.

There are quite a few fashion predictions one can feel confident about making for this year: Veganism and sustainability will continue to be hot-button topics in the industry, everyone will want to wear anything from Valentino/Marine Serre/Paco Rabanne, influencers will continue to influence, hair clips are going to be the new statement earrings, Millennial Pink is here to stay and Burberry’s vintage check will be the most identifiable pattern.

I can feel it already. Riccardo Tisci’s first full runway collection will undoubtedly inspire a number of women to revisit the luxury brand’s offering. The first section of the spring 2018 catwalk, with its sophisticated neutral colour palette and flattering shapes, sealed that deal. However, it’s not the only part of this storied fashion house he has artfully approached since stepping in as chief creative officer last year.

The former creative director of Givenchy has established both a new logo inspired by founder Thomas Burberry and (time would only tell, right?) and reworked the most recognisable style signature of them all: the brand’s icon plaid.

Kate Moss in the Vivienne Westwood & Burberry campaign photographed by David Sims.

As seen last month on Kate Moss in a resplendent matching checked shirt-and-trousers co-ord from the brand’s hotly anticipated collaboration between Riccardo Tisci, Vivienne Westwood and Andreas Kronthaler, this was further confirmation of what I had started to sense.

No other fabric has experienced highs and lows quite like Burberry’s checks. With legacy and a certain appeals-to-all allure comes a great deal of affection, and I’m ready to dive head first into it again. It looks like the Instagram set are, too, with influencers from every age bracket breathing new life into the print.

A handful of young ones may not recall this plaid being big back in the ’90s (remember was a particularly iconic campaign that featured Moss in her checked wedding gown?), but many of the “new” ways girls are wearing the check lean toward that era’s streetwear aesthetic.

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