It was once largely the job of a handful of glossy print magazines to be the arbiters of taste in fashion. But now that the style commentators have dispersed into innumerable blogs, Instagram posts and other platforms – all of them grabbing the attention of people under 35, and sucking up advertising budgets as they go – the role of tastemaker is more complex.
There is the Business of Fashion, BoF, that started in 2007 as a simple one-man fashion blog but has grown to become a multifarious online fashion magazine and consultancy. A sniffle from BoF can cause fashion empires to catch a heavy cold. Then there is Highsnobiety, a streetwear website/multimedia brand/branding company (there are obvious synergies) that has achieved the holy grail in the post-‘legacy-media’ multiverse, and become a bastion of good taste.
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