Virgil Abloh is launching a new brand under his own name with a debut collection of jewelry inspired by the humble paper clip.
The artistic director for men’s wear at Louis Vuitton and creative director of upscale streetwear brand Off-White, Abloh on Monday posted an image of a box labeled “Recycled Jumbo Paper Clips” and the brand name “Virgil Abloh,” followed by another image showing him wearing a necklace made of paper clips.
The designer told WWD that he planned to present his first eponymous jewellery collection, alongside his latest handbag and sneaker designs for Off-White, at “Floral Shop,” a pop-up store at Hôtel Costes set to run from Jan. 17 to 29 to coincide with the men’s ready-to-wear and women’s haute couture shows in Paris.
“I curated my favourite flowers, simple bouquets that can be bought, but I’m also previewing high jewellery that’s of my own name. It’s not associated to Off-White per se,” he said.
“Those will be on view for the first time. I’ve been developing those for three years,” added Abloh, who has frequently worn a paper clip necklace.
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