You're probably applying, storing and wearing your perfume all wrong

British Vogue Dec 1967

Wearing fragrance is easy - a little spritz, and you’re done. But wearing fragrance well, that requires a little more skill and finesse.

For example: Did you know that correct placement depends entirely on both the environment in which it’s worn and the outfit for which it accessorises? And that tendency you have toward dressing your wrists and then rubbing them together? “Very bad,” says award-winning French-Armenian perfumer Francis Kurkdjian, the nose behind such sophisticated olfactive hits as Christian Dior Eau Noire, Carven Le Parfum, and those from his own eponymous line out of Paris.

And, sure, while a bottle of Chanel No.5 may look like the perfect prop for any chic bathroom vanity, the daily stream of steam from the shower may be curbing its freshness (and, in turn, yours). Fortunately, a few simple tweaks can set you back on the right olfactory course. Here's how to fix them in a flash.

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