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| Authenticating Balenciaga trainers |
Vice recently released a news segment about a counterfeit sneaker kingpin that runs a six-figure shoe business out of China. High quality “fake” shoes are a huge industry among the sneakerheads around the world that are looking to expand their collections but can’t necessarily afford to keep up with the high price tags on some of the products that are hitting the market. That’s where the world of high-quality replicas comes in. While companies like Adidas and Nike call them counterfeits, the “fake” shoes are still a highly lucrative business opportunity on the black market.
INSIDE PUTIAN
The documentary, which originally aired on Vice News on HBO dives right into Putian, China, which is locally known as the capital for the fake shoe market around the world. Putian is about a 10.5 hour drive from Shanghai, China’s glittering super city. The small town is home to the factories that create a majority of the world’s high quality replica shoes. Because the black market is so open in Putian, creators don’t have to worry so much about police raids or government crackdowns.
Fakes are just part of the local economy, and the products are openly sold both locally and internationally. One high quality replica, for example, can go for a couple hundred USD online. This may seem high, but it doesn’t hold a candle to the resale prices of the rare, real versions of the same product. Some of which can go for thousands of dollars on the resale market. The problem, though, is that the demand for high quality fakes means that the shoes must be as close as possible to the real thing, and customers are picky. One single review can uproot years of work in establishing yourself as a source for good, high quality fake products.
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