Dressing goth, as with any other personal style, is a reflection of your identity, translated through fashion. We’ve previously defined goth style as a sartorial embrace of “death, mortality, sadness, and other ‘dark’ realities in life.” This might sound like an intimidating prospect to incorporate into your wardrobe if you’ve previously opted for more conservative wear. But don’t be afraid. You can start the process of bringing more morbid overtones to your aesthetic in your own way. In order to do just that, I spoke with two founders and designers of goth fashion brands, who explained the draw of the style and how to embody it for yourself.
Eloise H.R., the founder of Rogue + Wolf, explained that “at its core, goth accepts that darkness is out there,” and that the style itself is an awareness and understanding of that fact. Though it seems like a pessimistic outlook on life, she sees it as the exact opposite: “[By] choosing to wear the darkness close to your heart, you acknowledge it, and you are more ready to face it,” she says. Of her personal choice to start dressing goth, she says that she leveraged her style as a tool to accept the hardships that she has faced in her life. “My heart has been trying to come to terms with the state of the world since I was a little girl,” she says. “Goth fashion has been a tool to turn worry and pessimism into empowerment and growth.” Instead of casting her negative energies inward, she chose to express them fully in order to better deal with them.
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