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The American luxury fashion label has stated that it’s going to stop using animal fur completely by autumn next year, with plans to phase it out until then.
Joshua Schulman, chief executive of Coach, explains that the decision was made in response to the growing concern among shoppers about the use of animal fur in the fashion industry.
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“We understood from our employee population and from our consumers that it was important to them that we take a stand on this issue,” he tells Business of Fashion.
“We’re doing it because we believe it’s the right thing to do.”
All types of animal fur will be banned by Coach as part of the new regulation, including mink, coyote, fox and rabbit.
However, the ban doesn’t include all types of animal products, as the brand will still use shearling, mohair and angora during its production process.
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