After training as an architect, William Morris became known for his innovative print designs which transformed the world of decorative arts.
Founding Morris & Co in 1861, his aim was to improve the quality of interior design, but even he couldn’t have known the immense influence he would have on the Arts & Crafts movement, which still informs the work of many of today’s designers.
Going through the archive is the only way to truly admire the craftsmanship behind his classic prints. Originally using block printing techniques, the print would be created layer to layer, each colour taking a day to dry. Nowadays, more cost-effective methods of printing are used to recreate William Morris’s intricate patterns.
The collaboration consists of Morris & Co prints sourced from the vast archive, mixed with the fashion-forward designs of H&M to merge the two brands. Floral and animal prints most familiar in the world of interiors will be making their fashion debuts. The collection includes strong tailoring in its jackets, coats and trousers but takes a more romantic approach with the dress and blouses. Menswear leans to a more minimal approach, with block-letter sweatshirts and mini-print dress shirts.
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