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| Kate Spade |
The designer bags from Prada and Louis Vuitton were too precious, in every way, to suit Spade, who preferred a simple woven bag with no zippers or flaps.
“I said to myself, ‘Where’s a bag that I can afford, that’s simple, that’s not saying too much and that I won’t be embarrassed to pull out every season?’” she said in 1997.
With no training in design, she went to work in her apartment, using construction paper and Scotch tape to find the right dimensions. Her first handbag was made of burlap, the cheapest material she could find.
“I sat down with some tracing paper, and I knew immediately what the shape should be – a very simple square,” she said in 2003. “At the time no one was doing anything that clean. The shape gave me a real flexible canvas for applying all the ideas I had for a lot of colours, patterns, and fabrics.”
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