Sunday, 22 April 2018

Watch 3 films predicting what fashion will look like in 2030

Courtesy of Nadira Amrani
New exhibition Fashioned From Nature has now opened at London’s V&A, and – given this is the museum that brought you Alexander McQueen’s Savage Beauty and last year’s Balenciaga retrospective – we’d advise you head down to check it out.

Chronicling the inextricable link that unites fashion and nature (no surprises there), the exhibition features over 300 items that draw inspiration from flora, fauna, and the planet’s vast and varying terrains. As well as decorative earrings crafted from the heads of tiny exotic birds and intricate whalebone corsets from the 1800s, also on show are pieces from Jean Paul Gaultier, JW Anderson, and Calvin Klein. But it’s not just highlighting the beauty of nature that’s on the exhibition’s agenda: Fashioned From Nature has a dark side, too.

As the world’s future rests in the hands of the next generation, the exhibition serves as a timely reminder that it’s time for fashion to clean up its act. With that in mind, three young creatives were commissioned to create a series of films which make their debut as part of the exhibition. Presented in partnership with the Centre for Sustainable Fashion (London College of Fashion) to mark the tenth anniversary of its opening, Akinola Davies, Carlos Jiménez, and Nadira Amran set out to imagine what the industry and its landscape will look like in 2030.

With the results ranging from hopeful and optimistic, to visceral and foreboding (with some serious Black Mirror vibes), here we bring you an exclusive first look at the three films, and catch up with the people behind them to find out more about the project.

Read more here