You might not realise it (thanks to its small size), but you’re never far away from a Cartier Love bracelet. First created over 50 years ago, it’s still as popular as ever and holding its place as one of the most sought-after luxury items in the world. Plenty of celebrities and influencers own the classic band, from the likes of Kylie Jenner to Meghan Markle and Prince Harry. The Sussexes even showed of their matching bracelets back in September 2020 in a video for TIME magazine. In fact, this piece of jewellery is continuing to grow in popularity as searches for the bracelet peaked this passed December (hello, gifting season). It's probably no coincidence that high-end retailers have seen a spike in fine jewellery this past year.
A couple of years ago, Interbrand ranked Cartier as one of the best global brands in the world, with the company’s Love bracelets keeping it relevant to new audiences. What a host of celebrities, both young and old, often spotted wearing a stack of them, it’s easy to see why they remain popular among a spectrum of buyers even when the bangle comes with a price tag of £3k and up. If you're looking to make an investment for the future, this could be a hot-ticket: Many vintage and pre-loved styles look like they increase in value, with styles on Vestiaire Collective right now hitting well above the £7k mark. Be sure to make you a buy second-hand version complete with the screwdriver, certificate and invoice of purchase. And an original case wouldn't go amiss either…
But is there more to this iconic piece of jewellery that has given it such perennial popularity? To understand how and why it’s become such a hit, keep scrolling.
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