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Witches on television and in movies all tend to be costumed the same way: flowing black dresses, pointy black hats, a broomstick for good measure. But when Ryan Murphy is your boss, “same” certainly doesn’t cut it. After tackling a haunted house full of ghosts (and a certain black latex catsuit) and a 1960s insane asylum, the American Horror Story costume designer Lou Eyrich was tasked with reinventing the witch for the show’s third season, American Horror Story: Coven, and making the actresses Sarah Paulson, Jessica Lange, Emma Roberts, Taissa Farmiga, Frances Conroy, and others “witch chic,” per Murphy’s explicit directions. Gone were the shapeless sack dresses of yore, and in their place, vintage Yves Saint Laurent, as well as straight-from-the-runway Givenchy, Prada, and more, making for one very stylish coven, indeed. Now, four seasons later, the witches are back for American Horror Story: Apocalypse, and with them, those very witchy costumes, thanks to this season’s co-designer Paula Bradley. Here, she and Eyrich break down how they created individual looks for each witch, and what it was really like working with Stevie Nicks.
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