For anyone with a proclivity for heavy fabrics and monochrome colourways, the summer months can be fairly traumatic: after all, patent leather and duchesse satin hardly lend themselves to a heatwave, and it can be tricky to make fifty shades of black feel seasonally appropriate. But dressing like a goth in hot weather is not impossible: look to everyone from Kim Kardashian’s Yeezy-infused penchant for patent to Susie Bick’s lacy Victoriana or Michele Lamy’s bundles of Rick Owens for abundant alternatives to the ubiquitous floral dress.
Health Goth
Ambassadors: Mora C Mora, Alexander Wang, Kim Kardashian
Go-to-brands: MMW for Nike, Yeezy, Gentle Monster
Remember a few years ago, when brands like Nasir Masar and Cottweiler were championing futuristic dystopia and suddenly everyone started using the term “healthgoth” to refer to their brand of hyperreality? Well, this incarnation is a little different – instead of that high-concept spirit, this is more Lydia Deetz does streetwear. Think of the sort of clothes you can work out in (handily sweatproof in a heatwave), formed from high-tech fabrications and worn with a slightly BDSM twist, and you’re well on your way.
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