Supreme might have a constant line outside of its doors—actually and figuratively—but there's one brand that doesn't care about the hype: Birkenstock. According to The Cut, Birkenstock has turned down collaborations with Supreme and Vetements, two of the driving forces behind the aggressively popular street style looks as of late. Why? Well, it doesn't need them.
Birkenstock has always been about functionality, far before it ever became a fashion statement. Even the thought of that—Birks as a fashion statement—feels far too fleeting for a brand that holds so tightly to its emphasis on quality and longevity. And while fashion might not be the most important factor, the brand is very well known for that exact reason. In 2012, Céline put a tricked-out black pair on the runway; in 2017 it opened a pop-up shop with Barneys; in the spring, it launched a collaboration with Rick Owens. Still, the fashion spots were never the goal.
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