The groundbreaking issue addresses how the fashion industry and consumers can make meaningful changes to the way they work and shop to help the environment
As part of this issue, which is printed on 100% recycled paper, we've teamed up with important voices across a spectrum of industries, to help us champion the cause for better environmental consciousness. As well as hearing from these luminaries, we're proposing a manifesto of sorts - a collection of easy but meaningful changes that all of you can adopt to help make ethical consuming part of your every day.
And this manifesto was aided by a raft of eye-opening research which ELLE conducted, to assess the level of awareness around sustainability among young women in the UK.
The Research
As part of the issue, ELLE UK conducted eye-opening research to find out the attitudes and awareness of sustainability in fashion among young women in the UK.
Key Findings:
9 in 10 want to know more about sustainability in the fashion industry
Two-thirds (62%) were unaware that the fashion industry is one of the world’s biggest polluters
62% are more likely to buy an item of clothing from a brand that values sustainability
55% found it important or very important to know where the clothes they buy come from and that they are ethically made
51% want to know what they can do to become more sustainable
Read more here
