Gucci is going fur-free.
Marco Bizzarri, president and CEO of Gucci, announced Wednesday at the annual Kering Talk at London College of Fashion that the Italian fashion house is going to stop producing fur. Gucci joins the Fur Free Alliance in eliminating animal fur from the spring 2018 collection and onwards.
Gucci's fur-free decision is part of the company's new 10-year "Culture of Purpose" sustainability plan, which also includes the house's commitment to contribute 1 million euros as a founding partner of UNICEF's Girls' Empowerment Initiative. The announcement falls on the same day as International Day of the Girl.
"Our new 10-year 'Culture of Purpose' sustainability plan has three principal focuses: the Environment, Humanity and New Models," stated Bizzarri, who adds that the plan demonstrates the company's "absolute commitment to making sustainability an intrinsic part of our business."
Bizzarri also noted that the plan is a vision he shares with creative director Alessandro Michele, stating, “In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time. Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity and empowerment, we want to create the necessary conditions for a progressive approach to sustainability."
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