Friday, 27 January 2017

Alexandra Shulman: How her time at Vogue shaped British fashion


The fashion world has been paying tribute to British Vogue editor Alexandra Shulman as she steps down from the industry bible after a quarter of a century.
When she was appointed on 23 January 1992, Nicholas Coleridge - the then managing director of Vogue - said "Vogue is almost in her blood", referring to the fact her mother, father and brother had all worked at the publication.
So how will her tenure be remembered and why was she such a great ambassador for the fashion world? We asked industry figures for their views.

1. She wasn't 'your usual fashionista'
"Her contribution has been amazing, she had some fantastic covers. She has a love for fashion, but never in a precious way.
"I worked with her on the Sunday Telegraph many years ago, and she wasn't your expected type of fashionista. She wasn't like [US Vogue editor] Anna Wintour - she was her own person.
"She has her own style, slightly bohemian, and had a sense of humour. She was funny. She was really committed to her job and she loved Vogue."
- Hilary Alexander, editor-at- large of Hello! Fashion Monthly and former fashion director of the Daily Telegraph

2. She championed supermodels
"There are many stylists out there and people who have a wonderful take on fashion but few have such a good eye for a story as Alex has.
"She was one of the first people to realise, years back, that supermodels were becoming stars in their own right. She championed the Naomis and the Kates [Naomi Campbell and Kate Moss].
"To this day, Kate Moss has still appeared on the cover more than anyone else. It was Alex who recognised the story, as much as others recognised the fashion."
- Robert Johnson, GQ fashion director

3. She believed in British fashion as a brand
"She supported British fashion massively. She believed in it as almost a brand in itself and she stuck up for it all the time. As editor, I think she saw it grow in stature.
"The British fashion industry has become a bit more respected for being viable and less thought of as 'the crazy place', and actually acknowledged that it is a very creative place. She supported both sides of it."

- Alison Lloyd, the founder of accessories brand Ally Capellino

For the full article go here